The German town of Herzogenaurach has been the staging ground of one of the most long-standing feuds in recent history -- that of the rivalry between adidas and PUMA, both of which claim the town of 22,000 as their hometown. Born out of a falling-out between brothers Adolf and Rudolf Dassler during World War II, the former went on to found adidas, and the latter, PUMA. The resulting growth of both sportswear giants has effectively divided the town in half, with residents siding with one brand, a...
The German town of Herzogenaurach has been the staging ground of one of the most long-standing feuds in recent history -- that of the rivalry between adidas and PUMA, both of which claim the town of 22,000 as their hometown. Born out of a falling-out between brothers Adolf and Rudolf Dassler during World War II, the former went on to found adidas, and the latter, PUMA. The resulting growth of both sportswear giants has effectively divided the town in half, with residents siding with one brand, a...
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